AMARA

BRAND DESIGN + CONTENT STRATEGY + SOCIAL MEDIA KIT + WEBSITE DESIGN

Jewelry for the self-aware.

Luxury for the soul.

Amara isn’t just a jewelry brand — it’s a love letter to self-expression. Rooted in minimalism and modern femininity, Amara celebrates the quiet power of intentional beauty.

Each piece is designed to reflect not just style, but soul — making the wearer feel grounded, graceful, and seen.

Scope of Work

• Logo & Brand Identity
• Brand Mood board & Strategy
• Typography & Colour System
• Print & Digital Collateral
• Art Direction for Visual Language
• Web Design and Layout

The OddMuse Studio worked closely to develop Amara’s visual identity, shaping a brand world that is timeless, luxurious, and intimate. From delicate typography to a neutral, light-infused palette, every design element mirrors Amara’s essence: simplicity, softness, and self-celebration.

This project reflects our passion for building brands that don’t just sell — they speak.